Analytical Tools in Economic Studies of the Competitive Environment of Enterprise
Kononenko Z. А., Mykolenko I. G., , Yakovenko T. I.

Kononenko, Zhanna А. et al. (2024) “Analytical Tools in Economic Studies of the Competitive Environment of Enterprise.” The Problems of Economy 2:136–142.
https://doi.org/10.32983/2222-0712-2024-2-136-142

Section: Economics and Enterprise Management

UDC 338.43

Abstract:
This work is aimed at analyzing and highlighting the importance of using forecasting models in the study of the competitive environment of enterprise. Approaches to forecasting and modeling of the competitive environment of enterprise, which ensure the implementation of strategic planning and management, are studied. Various methods of forecasting are analyzed, which allow predicting future trends on the basis of available data. The key factors influencing the competitiveness of enterprise have been identified and their use for building a competitive model has been proposed. Forecasting requires a large amount of data and taking into account the versatility of the competitive environment. The use of several forecasting methods ensures high accuracy of predictions. No less important is the analysis of the impact of external factors on the activities of the enterprise, which allows you to quickly respond to changes. Forecasting is a dynamic process that requires constant updating and revision of results to maintain their relevance. Modeling of the competitive environment is based on the results of forecasting. The initial stage is to analyze the data and identify the key factors. Based on this, a model is built that reflects the interaction between these factors and allows you to evaluate the efficiency of different strategies. Models are subject to continuous evaluation and adjustment based on new data and changes in the environment, ensuring their adequacy and relevance. Particular attention is paid to the Irwin method, which is used to detect anomalies in data. This allows you to ensure high accuracy of the analysis and avoid the impact of random errors. On the basis of the carried out analysis, a table has been composed to systematize the directions of application of forecast models and methods in assessing the competitive environment of enterprise. It contains a brief description of forecasting methods and their characteristics, which contributes to a better understanding of the process and the choice of optimal approaches for specific situations. The importance of integrating forecasting and modeling to achieve effective enterprise management in a competitive environment is emphasized. The use of different methods and constant updating of models allow you to quickly adapt to changes, which is a key factor for success in today’s business environment.

Keywords: competitiveness, forecasting, modeling, competitive environment of enterprise.

Fig.: 2. Tabl.: 3. Bibl.: 11.

Kononenko Zhanna А. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economic Cybernetics, Business Economics and Information Systems, Poltava University of Economics and Trade (3 Ivana Banka Str., Poltava, 36003, Ukraine)
Email: konon_ukr@ukr.net
Mykolenko Inna G. – Doctor of Sciences (Economics), Associate Professor, Department of Economics and International Economic Relations, Poltava State Agrarian University (13 Skovorody Str., Poltava, 36003, Ukraine)
Email: mykolenkoinna@ukr.net
–
Yakovenko Tetyana I. –

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