Formation of the Mechanism of Communication Management
Myruta N. M., Zhovnir V. A.

Myruta, Nataliia M., and Zhovnir, Volodymyr A. (2024) “Formation of the Mechanism of Communication Management.” The Problems of Economy 4:199–207.
https://doi.org/10.32983/2222-0712-2024-4-199-207

Section: Economics and Enterprise Management

UDC 330; 338.2

Abstract:
The article defines the concept of «mechanism of communication management» and considers the approach to its formation. It is found that its formation is influenced by the type of leader, the corporate culture present in the organization and, therefore, the management style and form of management of the organization and communications. On the basis of the studies, the authors propose a scheme of the sequence of formation of the mechanism of communication management depending on the form of management: centralized or decentralized. The proposed scheme contains stages common to both forms of communication management, such as: defining the mission and strategic and operational goals of the organization, defining the objective of communication management, defining the functions of communication management, determining the composition of the subject of management – the necessary divisions to achieve the goal of communication management, empowering them, establishing a hierarchy between divisions, determining the form of communication management, as well as the stages of forming a communication management mechanism in various forms: in the centralized form – distribution of responsibility for the implementation of functions between divisions, establishing responsibilities and relationships between divisions, stimulating the staff; in the decentralized form – delegation of authority by the subject to the object of communication management, distribution of roles in the team-object of communication management, stimulation of staff, regulation of communication processes. In accordance with the forms of management, methodological support for the formation of the management mechanism is developed. It is proved that the mechanism of communication management in both centralized and decentralized forms differs in the following characteristics: conditions for the development and implementation of a managerial decision, principles of building a communication management mechanism, methods of staff management, indicators of staff stimulation, elements of the communication process, including the content of the message, senders of the message, receivers of the message, communication channels and means of information transmission. The direction of further research will be the formation of a mechanism for managing communications in health care institutions.

Keywords: communication, mechanism of management, centralized and decentralized forms of management.

Fig.: 3. Tabl.: 1. Bibl.: 18.

Myruta Nataliia M. – Postgraduate Student, International European University (42 Akademika Hlushkova Ave., Kyiv, 03187, Ukraine)
Email: n.miruta@gmail.com
Zhovnir Volodymyr A. – Doctor of Sciences (Medicine)e, Professor, General Director, NCCH Ohmatdyt (28/1 Viacheslava Chornovola Str., Kyiv, 01135, Ukraine)

List of references in article

Sun, Tzu. The Art of War. London: William Collins, 2018.
Ivashova, N. V. “Suchasnyi pidkhid do formuvannia systemy komunikatsii promyslovoho pidpryiemstva“ [A Modern Approach to the Formation of the Communications System of an Industrial Enterprise]. Visnyk Ukrainskoi akademii bankivskoi spravy, no. 1 (2011): 120-126.
Mishra, K., Boynton, L., and Mishra, A. “Driving Employee Engagement: The Expanded Role of Internal Communications“. International Journal of Business Communication, vol. 51 (2014): 183-202. DOI: https://journals.sagepub.com/doi/abs/10.1177/2329488414525399
Hudz, O. Ye., and Makovetska, I. M. Komunikatsiinyi menedzhment [Communication Management]. Lviv: Halytska vydav. spilka, 2021.
Beschasnyi, O. U. “Upravlinnia komunikatsiiamy v umovakh rozvytku promyslovykh pidpryiemstv“ [Communications Management in the Context of the Development of Industrial Enterprises]: dys. … d-ra ekon. nauk : 08.00.04, 2019.
Makovetska, I. M. “Osoblyvosti upravlinnia komunikatsiiamy v pidpryiemstvakh z efektyvnoiu vzaiemodiieiu fakhivtsiv u sferi informatsiino-komunikatsiinykh tekhnolohii“ [Peculiarities of Communications Management in Enterprises with Effective Interaction of Specialists in the Field of Information and Communication Technologies]. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu, no. 51 (2021): 11-17.
Detert, G. R., and Burris, E. R. “Leadership Behavior and Employee Voice: Is The Door Really Open?“ Academy of Management Journal. 2007. https://www.researchgate.net/publication/255576931_Leadership_Behavior_and_Employee_Voice_Is_The_Door_Really_Open
Barnard, K. I. Functions of executive power. Cambridge, MA: Harvard University Press, 1938.
Violanti, M. “Business Communication“. The International Encyclopedia of Organizational Communication. 2017. https://www.researchgate.net/publication/314761892_Business_Communication
Gramatnikovski, S., Stoilkovska, F., and Serafimovic, G. “Business Communication in Function of Improving the Organizational Culture of the Company“. UTMS Journal of Economics, vol. 6 (2) (2015): 267-279.
Prasetya, M. R., and Kartikawangi, D. “Corporate Culture and Internal Communication Influence on Millenial Employee Engagement“. Jurnal ASPIKOM. 2021. https://www.researchgate.net/publication/353446837_Corporate_Culture_and_Internal_Communication_Influence_on_Millenial_Employee_Engagement
Hrytsenko, N. V. “Vplyv korporatyvnoi kultury na protses spilkuvannia na pidpryiemstvakh“ [The Influence of Corporate Culture on the Process of Communication in Enterprises]. Visnyk ekonomiky transportu i promyslovosti, no. 62 (2018): 170-171.

Bass, B. M. Leadership and performance beyond expectations. New York: The Free Press, 1985.
Bass, B. M. “Leadership: Good, better, best“. Organizational Dynamics, no. 13 (1985): 26-40.
Northouse, P. G. Leadership: theory and practice. Thousand Oaks: SAGE Publications, 2007.
Khan, H. et al. “Impact of transformational leadership on work performance, burnout and social loafing: a mediation model“. Future Business Journal. 2020. https://fbj.springeropen.com/articles/10.1186/s43093-020-00043-8
Herold, D. M. et al. “Effects of transformational and transformational leadership on employee commitment to change: A multilevel study“. Journal of Applied Psychology. 2008. https://www.researchgate.net/publication/5490025_The_Effects_of_Transformational_and_Change_Leadership_on_Employees%27_Commitment_to_a_Change_A_Multilevel_Study
Piccolo, R. F., and Colquitt, J. “Transformational leadership and work behavior: The mediating role of essential job characteristics“. Journal of the Academy of Management. 2006. https://www.researchgate.net/publication/228857668_Transformational_Leadership_and_Job_Behaviors_The_Mediating_Role_of_Core_Job_Characteristics