The Comprehensive-Adaptive Approach to the Innovative Development of the Enterprise in the Current Trends of Digitalization through the Interaction of External and Internal Factors
Arefieva O. V., Dolzhenko D. Y.

Arefieva, Olena V., and Dolzhenko, Dmytro Yu. (2024) “The Comprehensive-Adaptive Approach to the Innovative Development of the Enterprise in the Current Trends of Digitalization through the Interaction of External and Internal Factors.” The Problems of Economy 4:161–168.
https://doi.org/10.32983/2222-0712-2024-4-161-168

Section: Economics and Enterprise Management

UDC 658.5:330.341.1

Abstract:
The article examines the innovative development of an enterprise as a key factor in its long-term success and competitiveness in the context of digitalization and dynamic market changes. It identifies that modern trends in technological progress, globalization, increasing competition, and changes in the regulatory environment create new challenges and opportunities for businesses. A comprehensive adaptive approach to innovative development is proposed, based on the analysis of the interaction between external and internal factors, including the digitalization of internal processes and adaptation to external digital transitions. The study highlights major external factors such as economic conditions, technological changes, regulatory and legal constraints, sociocultural aspects, and the competitive environment, which are beyond the direct control of the enterprise but have a significant impact on its activities. Internal factors such as organizational culture, financial resources, intellectual capital, technological base, and management structure are identified as shaping the enterprise's potential for innovation. Among the external factors, economic conditions, technological changes, regulatory environment, sociocultural influences and competitive dynamics are allocated. Internal factors include organizational culture, financial resources, intellectual capital, managerial structure and technological base. Emphasis is placed on the need to develop effective mechanisms for monitoring the external environment, establishing strategic partnerships, and implementing innovative solutions to adapt to changes and enhance the enterprise's flexibility. A schematic model of interaction is presented, illustrating management mechanisms that enable effective responses to changing market conditions and support innovative activity. The article also emphasizes the importance of monitoring the external environment, forming strategic partnerships, and developing internal potential to ensure the competitiveness of the enterprise. Particular attention is paid to the integration of digital innovations at all levels of management to ensure the balanced development of the enterprise's functional areas. The role of motivational systems in supporting an innovative culture, staff development, and the implementation of technological innovations that enhance the enterprise's competitiveness is highlighted. The article underscores the significance of a comprehensive approach that combines external influences and internal capabilities to create conditions for sustainable growth and effective business process management.

Keywords: innovative development, enterprise, digitalization trends, external factors, internal factors, organizational culture, economic conditions, intellectual capital, technological changes, managerial structure, competitiveness.

Fig.: 2. Bibl.: 17.

Arefieva Olena V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Air Transport Economics, State University "Kyiv Aviation Institute" (1 Lubomyra Husara Ave., Kyiv, 03058, Ukraine)
Email: olena.arefieva@npp.nau.edu.ua
Dolzhenko Dmytro Yu. – Postgraduate Student, Department of Air Transport Economics, State University "Kyiv Aviation Institute" (1 Lubomyra Husara Ave., Kyiv, 03058, Ukraine)
Email: zumert@ukr.net

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