The Theoretical and Methodological Aspects of Forming the Development Strategy of Construction Enterprises in Ukraine under Martial Law Conditions
Biletskyi I. V., Kondratenko N. O., Rudachenko O. O.

Biletskyi, Ihor V., Kondratenko, Nataliia O., and Rudachenko, Olhа O. (2024) “The Theoretical and Methodological Aspects of Forming the Development Strategy of Construction Enterprises in Ukraine under Martial Law Conditions.” The Problems of Economy 3:162–169.
https://doi.org/10.32983/2222-0712-2024-3-162-169

Section: Economics and Enterprise Management

UDC 338.45

Abstract:
The article summarizes the theoretical and methodological aspects of the formation of the strategy for the development of enterprises in the construction industry under martial law. It is noted that the consequences of the war were felt globally by all participants in the construction market of Ukraine and European countries. The situation, which has developed primarily due to the military aggression of the russian federation, holds back investors and forces them to reduce funding for projects at different stages of their implementation or abandon them at the pre-investment stage. In addition, many construction companies face problems related to the loss of financial stability, which requires the formation of appropriate financial strategies that must take into account the availability and proper distribution of external and internal resources. It is determined that the main problem for enterprises of the construction industry is the creation of a favorable investment climate in Ukraine and real financial and credit mechanisms to stimulate industrial and residential construction in order to increase the competitiveness of the industry. It is noted that there are many factors that determine the development strategy of a construction enterprise. To determine the strategic directions of development of enterprises in the construction industry, a SWOT analysis and a PEST analysis of the functioning of enterprises in the construction industry were carried out. Within the framework of the formation and implementation of the strategy for the development of enterprises in the construction industry, strategic goals are defined. It is determined that the formation of a strategy for the development of enterprises in the construction industry of Ukraine under martial law requires the integrated use of effective organizational, financial and economic tools to solve problems that have arisen over the years and intensified during the war. An algorithm for forming a strategy for the development of enterprises in the construction industry is developed. It is concluded that the formation of a strategy for the development of enterprises in the construction industry under martial law is based on the use of all available production resources, the formation of an appropriate system of State regulation of investment processes in construction, the use of effective organizational, legal, financial and economic tools for the implementation of strategic goals for the development of economic entities.

Keywords: theoretical and methodological aspects, formation, strategy, development, enterprise, construction industry.

Fig.: 2. Tabl.: 2. Bibl.: 15.

Biletskyi Ihor V. – Doctor of Sciences (Economics), Professor, Professor, Department of Automation and Computer-Integrated Technologies, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: igor.biletskyi@kname.edu.ua
Kondratenko Nataliia O. – Doctor of Sciences (Economics), Professor, Professor, Department of Management and Public Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: 2123kondratenko@gmail.com
Rudachenko Olhа O. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Entrepreneurship and Business Administration, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: polkin87@ukr.net

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