The Theoretical and Methodological Basis of the Phenomenon of the Economy of Impressions Iastremska O. A.
Iastremska, Olesia A. (2024) “The Theoretical and Methodological Basis of the Phenomenon of the Economy of Impressions.” The Problems of Economy 2:231–239. https://doi.org/10.32983/2222-0712-2024-2-231-239
Section: Economic theory
Article is written in UkrainianDownloads/views: 0 | Download article in pdf format - ![](../_img/icon_pdf.gif) |
UDC 330.3+330.8
Abstract: The article examines the origin of the theory of the economy of impressions, identifies related economic theories, which are its preliminary basis for development. It is determined that foreign scientists pay more attention to the research and development of the economy of impressions, while domestic scientists have recently begun to disseminate the provisions of the economy of impressions, believing that they are intended to form an attitude towards an economic entity that produces wares and provides services. Such an attitude, according to most researchers, can be considered as an innovative instrument for competition between manufacturers. Therefore, the aim of the article is to present the results of the theoretical and methodological provisions of the economy of impressions as a certain sufficiently progressive new phenomenon (emergence, process, model) in the field of economic relations. The article provides a logical sequence and interconnection of the theoretical and methodological basis for the formation of the essence and content of the concept of the economy of impressions, which allowed to conclude that it is a complex phenomenon that develops not only on the basis of economic achievements, but also on the basis of managerial, marketing, social, psychological aspects, which should be taken into account in the process of its use and development. It is defined that the impressions of consumers and partners are formed on the basis of trust in certain economic entities, on reputational signals (reputation of the seller’s / manufacturer’s platform) and trusting beliefs, which together significantly increase the cost of products and services and contribute to the development of a certain industry of impressions. The main conclusions of the article are that the development of the economy and evolutionary changes in the models of consumer behavior contributed to the gradual development of the economy of impressions and the strengthening of its influence on improving the efficiency of enterprises. It is noted that the essence of the concept of «economy of impressions» should reflect a complex system of mutual influence of technical-technological, financial-economic, social, psychological, ethical relations between producers and consumers of goods and services at the post-industrial stage of social development. Due to the unification of various industries of impressions, a synergistic effect arises, which contributes to the formation of various types of pleasures, sensations, emotions, the accumulation of individual consumer experience, for which consumers are willing to pay an increased price. The object of research of the economy of impressions is structured, which consists of the processes of improvement: doing business in the context of a new paradigm, innovative development of an industry of impressions, personal experience of consumers and partners, formation and dissemination in society of a complex information and social memory based on attractiveness, brands and reputation of economic entities.
Keywords: theoretical and methodological basis, economy of impressions, industries of impressions, emotions, individual consumer experience, pleasure, technical and technological connections, financial and economic ties, social ties, psychological ties, ethical tie
Fig.: 3. Bibl.: 28.
Iastremska Olesia A. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkіv, 61166, Ukraine) Email: iastremska.o@gmail.com
List of references in article
O'Connor, J. “Creative Industries: A New Direction?“ International Journal of Cultural Policy, vol. 15 (2009): 387-404.
Boiarska, M. O. “Sutnist ta vyznachennia ekonomiky vrazhen na suchasnomu etapi rozvytku ekonomiky Ukrainy“ [The Essence and Definition of the Economy of Impressions at the Current Stage of the Development of the Economy of Ukraine]. Molodyi vchenyi. 2016. http://nbuv.gov.ua/UJRN/molv_2016_4_8
Chubukova, O., and Yarenko, A. “Ekonomika vrazhen: peredumovy zarodzhennia, holovni idei, ekonomichna sutnist“ [Economy of Impressions: Prerequisites for Creation, Main Ideas, Economic Essence]. Visnyk KNUTD, no. 6(105) (2016): 92-98.
Biletska, I. I. “Emotsiinyi marketynh yak suchasna kontseptsiia brend-menedzhmentu“ [Emotional Marketing as a Modern Concept of Brand Management]. Marketynh: teoriia i praktyka, no. 19 (2013): 12-16.
Schmitt, B. Happy customers everywhere. How your business can benefit from the insights from positive psychology. New York: Palgrave, 2012.
Kuzhel, V., and Nikulina, S. “Ekonomika vrazhen yak dzherelo konkurentospromozhnosti“ [Economy of Impressions as a Source of Competitiveness]. https://ir.kneu.edu.ua/items/1bf70576-2d74-4cfb-88cc-15e7d1d8a00c
Schifferstein, H. N. J., and Hekkert, P. Product Experience. Elsevier Science, 2008. DOI: 10.1016/B978-0-08-045089-6.X5001-1
Pine, B. J., and Gilmore, J. H. Work is Theatre & Every Business a Stage. Harvard Business Press, 1999.
Pine, B. J., and Korn, K. C. Infinite Possibility: Creating Customer Value on the Digital Frontier. San Francisco, Calif.: Berrett-Koehler Publishers, 2011.
Sheremet, P. “Totalnyi marketynh v ekonomitsi vrazhen“ [Total Marketing in the Experience Economy]. http://innovations.com.ua/ua/articles/13554
Pearson, S. “Building Brands Directly Creating Business Value from Customer Relationships“. London. Macmillan Press Ltd., 1996. https://link.springer.com/book/10.1007/978-1-349-13771-8
Hulten, B., Broweus, N., and van Dijk, M. Sensory Marketing. London: Palgrave Macmillan, 2009.
Schmitt, B. H., Rogers, D. L., and Vrotsos, K. There's No Business That's Not Show Business: Marketing in an Experience Culture. FT Press, 2003.
Bolotna, O. “Emotsiinyi marketynh yak tekhnolohiia upravlinnia povedinkoiu spozhyvachiv“ [Emotional Marketing as a Technology for Managing Consumer Behavior]. Efektyvna ekonomika. 2013. http://www.economy.nayka.com.ua/?op=1&z=2257
Smith, A. An Inquiry into the Nature and Causes of the Wealth of Nations. London: W. Strahan and T. Cadell, 1776.
Marshall, A. “Principles of Economics, Book 1: Preliminary Survey“. https://librivox.org/principles-of-economics-book-1-by-alfred-marshall/
Ekonomichna teoriia: politekonomiia [Economic Theory: Political Economy]. Kyiv: Znannia-Pres, 2007.
“Marzhynalizm“ [Marginalism]. Vikipediia - vilna entsyklopediia. https://uk.wikipedia.org/wiki/D09CD0B0D180D0B6D0B8D0BDD0B0D0BBD196D0B7D0BC
Halchynskyi, A. S. “Renesans metodolohichnoho indyvidualizmu“ [Renaissance of Methodological Individualism]. Ekonomichna teoriia, no. 2 (2008): 3-21.
Zwiedineck-Sudenhorst, O., and Bohm-Bawerk, Eugen Ritter von. Neue Deutsche Biographie (NDB). Berlin: Band 2, Duncker & Humblot, 1955.
Koslowski, P. Principles of Ethical Economy (Issues in Business Ethics Book 17). Springer, 2012.
Menger, C. Principles of Economics. Hansebooks, 2017.
Mises, von L., and Tucker, J. The Best of Ludwig von Mises. American Institute for Economic Research, 2019.
Knight, F. H. On the History and Method of Economics. University of Chicago Press; Second Impression, 1958.
Vartanova, O., and Rovniahin, O. “Ekonomichna povedinka subiektiv pryiniattia rishen“ [Economic Behavior of Decision-making Subjects]. Innovatyka v osviti, nautsi ta biznesi: vyklyky ta mozhlyvosti. 2022. https://er.knutd.edu.ua/handle/123456789/22820
“Trade to GDP Ratio by Country“. https://www.macrotrends.net/countries/ranking/trade-gdp-ratio
Chameroy, F. et al. “In platform we trust: How interchangeability affects trust decisions in collaborative consumption“. Technological Forecasting and Social Change, vol. 198 (2024). DOI: 10.1016/j.techfore.2023.122997
Ostrikova, T. “Ekonomichni modeli maibutnyoho ta rynky na 30 trylioniv dolariv. Shist modelei rozvytku ekonomiky pislia pandemii koronavirusu ta potentsial yikh rozvytku“ [Future Economic Models and $30 Trillion Markets. Six Models of Economic Development After the Coronavirus Pandemic and Their Development Potential]. Ekonomichna pravda. August 26, 2020. https://www.epravda.com.ua/columns/2020/08/26/664360/
|