Strengthening the Motivation of Staff as a Factor of Enterprise Competitiveness Mahsma M. B.
Mahsma, Mariya B. (2024) “Strengthening the Motivation of Staff as a Factor of Enterprise Competitiveness.” The Problems of Economy 2:167–173. https://doi.org/10.32983/2222-0712-2024-2-167-173
Section: Economics and Enterprise Management
Article is written in UkrainianDownloads/views: 0 | Download article in pdf format - ![](../_img/icon_pdf.gif) |
UDC 005.32:331.101.3
Abstract: The aim of the article is to study the theoretical and applied aspects of the functioning of the system of motivation of staff on the example of a production enterprise and to outline the directions of its improvement in the context of increasing the competitiveness of enterprise. The article analyzes the current state of staff motivation on the example of a leading Ukrainian company specializing in the trade of furniture components and accessories. In the course of the analysis, it has been found that over the past three years, the motivational system of enterprise has remained sufficiently balanced and generally satisfies the basic needs of employees. The company uses a wide range of financial motivation instruments, which includes competitive wages, a bonus system, providing production personnel with summer and winter overalls, paying for mobile communications, compensation for fuel costs when using own cars for work purposes, etc. Common measures of non-financial motivation of production enterprises are the functioning of corporate universities and libraries, career development of employees, support for employees serving in the Armed Forces of Ukraine, sports events, and so on. Despite a fairly effective system of motivation, some of its weaknesses have been identified as follows: in particular, a low share of additional wages, an insufficiently competitive social package of the company, which contains only basic elements, imperfection of non-material motivation, insufficient individualization of motivation, etc. In modern wartime conditions, measures to improve non-financial motivation can become effective motivation instruments, such as: the introduction of the «Best Employee of the Month / Quarter / Year» programs, recognition of employees’ merits by awarding certificates of honor, letters of gratitude, valuable gifts, holding rallying events, creating a psychological service to support the mental health of staff.
Keywords: motivation, management, motivation management.
Tabl.: 3. Bibl.: 10.
Mahsma Mariya B. – Doctor of Sciences (Economics), Professor, Professor, Department of Socioeconomics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine) Email: mahsmam@ukr.net
List of references in article
“Komentar Natsionalnoho banku shchodo zminy realnoho VVP u 2022 r.“ [Commentary of the National Bank on Changes in Real GDP in 2022]. Natsionalnyi bank Ukrainy. https://bank.gov.ua/ua/news/all/komentar-natsionalnogo-banku-schodo-zmini-realnogo-vvp-u-2022-rotsi
Zastavniuk, L. I. “Motyvatsiia personalu yak faktor pidvyshchennia konkurentospromozhnosti pidpryiemstva“ [Personnel Motivation as a Factor in Increasing the Competitiveness of the Enterprise]. Ekonomika ta suspilstvo, no. 45 (2022): 1-8. DOI: 10.32782/2524-0072/2022-45-54
Zastavniuk, L. I., and Lypovetska, T. R. “Problematyka systemy motyvatsii personalu v suchasnomu menedzhmenti pidpryiemstva“ [Problems of the Personnel Motivation System in Modern Enterprise Management]. Ekonomika ta upravlinnia pidpryiemstvamy, no. 3(14) (2019): 166-172.
Zaika, S. O. “Motyvatsiia ta stymuliuvannia yak chynnyk zabezpechennia stiikoho rozvytku silskohospodarskykh pidpryiemstv“ [Motivation and Stimulation as a Factor in Ensuring the Sustainable Development of Agricultural Enterprises]. Visnyk Kharkivskoho Natsionalnoho tekhnichnoho universytetu silskoho hospodarstva imeni Petra Vasylenka. 2018. http://nbuv.gov.ua/UJRN/Vkhdtusg_2018_191_24
Prokhorovska, S. A. “Motyvatsiia personalu pidpryiemstv v umovakh suchasnykh vyklykiv“ [Motivation of Enterprise Personnel in the Conditions of Modern Challenges]. Transformatsiina ekonomika, no. 2(02) (2023): 45-48. DOI: 10.32782/2786-8141/2023-2-8
Kolot, A. M., and Tsymbaliuk, S. O. Motyvatsiinyi menedzhment [Motivational Management]. Kyiv: KNEU, 2014.
Makhsma, M. B. “Dynamika zarobitnoi platy v silskomu hospodarstvi ta yii vplyv na zainiatist silskoho naselennia“ [The Dynamics of Wages in Agriculture and Its Impact on the Employment of the Rural Population]. Ekonomichnyi chasopys XXI storichchia, no. 9-10(2) (2013): 37-40.
Tarasenko, K., and Storozhuk, O. “Suchasni pidkhody do motyvuvannia personalu“ [Modern Approaches to Motivating Personnel]. In Nauka v TsNTU: osnovni dosiahnennia ta perspektyvy roku : zb. tez za pidsumkamy provedennia «Dnia nauky - 2021», May 14, 2021 r., 152-153. Kropyvnytskyi: TsNTU, 2021.
“Finansova zvitnist kompanii «ViYar»“ [Financial Reporting of "ViYar" Company]. https://clarity-project.info/edr/40853644/finances
Armstrong, M., and Taylor, S. Armstrong`s handbook of human resource management practice. London: Rogan Page Ltd, 2020.
|