Organizational and Economic Conditions of Development and Components of Market Success of Enterprises in the Context of Digitalization, Innovation and Socialization of the National Economy Kraus K. M., Kraus N. M.
Kraus, Kateryna M., and Kraus, Nataliia M. (2024) “Organizational and Economic Conditions of Development and Components of Market Success of Enterprises in the Context of Digitalization, Innovation and Socialization of the National Economy.” The Problems of Economy 2:143–150. https://doi.org/10.32983/2222-0712-2024-2-143-150
Section: Economics and Enterprise Management
Article is written in EnglishDownloads/views: 0 | Download article in pdf format - ![](../_img/icon_pdf.gif) |
UDC 330.3+[004+001.9+316.4]:338.2
Abstract: The aim of the article is to study the organizational and economic conditions of development and the components of market success of enterprises in the context of digitalization of the economy on the basis of the computed impact of significant attributes on the market success of different types of economic entities (large, medium, small and micro enterprises) in 2010 and 2022 using a multi-attribute model. The authors present the dynamics of changes in the market success of different types of economic entities in 2010–2022 under the influence of significant attributes according to the multi-attribute model. The article analyzes the current state of digital transformation in the context of regions of Ukraine. In 2023, we have a group of regions in which digital transformation has slowed down, namely: Sumy (?0.356), Zaporizhzhia (?0.081), Kherson (?0.184), Donetsk (?0.11), Odesa (?0.051), Cherkasy (?0.044) regions. Digitalization accelerated in Lviv (?0.092), Volyn (?0.111), Kyiv (?0.096), and Khmelnytskyi (?0.01) regions. Pursuing the goal of digital transformation of business processes in enterprises, there should be no gaps in innovation, as digital technologies are developing much faster than the government and public institutions can define and present policies to regulate digital technologies and use the benefits that technology brings to enterprises, businesses, individuals. The relevance of digitalization of the economy is substantiated. Digital business must become socialized due to flexibility to the needs of the client, quick response to his requests. A modern virtual business must be ready to produce goods and provide not only «today for tomorrow», but also «today for today» services. It is proposed to include the development of a new product and the expansion of the customer base to the effective organizational and economic conditions of business adaptation in the face of modern challenges. For a digital enterprise, expand the line of digital services to retain established customers but provide them with a wider range of digital services. The authors take the position that it is necessary to expand virtual business opportunities, namely the search for new markets through work on digital online platforms with round-the-clock consultations of managers.
Keywords: digital enterprises, market conditions, digital transformation of regions, innovation, organizational and economic conditions, socialization, multi-attribute model, virtual mobility of business.
Fig.: 3. Tabl.: 2. Formulae: 2. Bibl.: 14.
Kraus Kateryna M. – Candidate of Sciences (Economics), Associate Professor, Senior Research Fellow, Scientific and Research Part, Cherkasy National University named after B. Khmelnitsky (81 Shevchenka Blvd., Cherkasy, 18031, Ukraine) Email: k23k@ukr.net Kraus Nataliia M. – Doctor of Sciences (Economics), Professor, Leading Researcher, Scientific and Research Part, Cherkasy National University named after B. Khmelnitsky (81 Shevchenka Blvd., Cherkasy, 18031, Ukraine) Email: k2205n@ukr.net
List of references in article
“Digital education action plan 2021-2027. Resetting education and training for the digital age“. European Commission, September 2020. https://osvita.diia.gov.ua/uploads/0/1388-deap_factsheet_sept2020_en.pdf
[Legal Act of Ukraine] (2023). https://zakon.rada.gov.ua/laws/show/774-2023-%D1%80#Text
“Proiekty z rehionalnoi tsyfrovoi transformatsii v Ukraini za 2019-2023 roky“ [Regional Digital Transformation Projects in Ukraine for 2019-2023]. Ministerstvo tsyfrovoi transformatsii Ukrainy. https://thedigital.gov.ua/storage/uploads/files/page/community/reports/Проєкти_з_регіональної_цифровізації_в_Україні_2019_2013_small.pdf
“Doslidzhennia tsyfrovoi hramotnosti v Ukraini 2023“ [Study of Digital Literacy in Ukraine 2023]. Ministerstvo tsyfrovoi transformatsii Ukrainy. https://osvita.diia.gov.ua/uploads/1/8800-ua_cifrova_gramotnist_naselenna_ukraini_2023.pdf
Chapran, S., Koshuta, V., and Vankovych, M. “Pro peredumovy implementatsii kontseptsii rozumnykh vyrobnytstv, tsyfrovykh ta virtualnykh pidpryiemstv dlia formuvannia rozumnykh innovatsiinykh pidpryiemstv“ [On the Prerequisites for the Implementation of the Concept of Smart Production, Digital and Virtual Enterprises for the Formation of Smart Innovative Enterprises]. Upravlinnia innovatsiinym protsesom v Ukraini: zavdannia pid chas viiny ta u period pisliavoiennoi vidbudovy. Lviv: Vyd-vo Lvivskoi politekhniky, 2024. 136-137.
Lebid, O. “Tsyfrovi ta informatsiini tekhnolohii v upravlinni pidpryiemstvom: realnist ta pohliad u maibutnie“ [Digital and Information Technologies in Enterprise Management: Reality and a View Into the Future]. Ekonomika ta suspilstvo. 2023. https://economyandsociety.in.ua/index.php/journal/article/view/2840/2764
Raievnieva, O. V., Aksonova, I. V., and Brovko, O. I. “Porivnialnyi reitynhovyi analiz stanu ta tendentsii didzhytalizatsii ukrainskoho suspilstva ta ekonomiky“ [Comparative Rating Analysis of the State and Trends of Digitization of Ukrainian Society and Economy]. Problemy ekonomiky, no. 4(50) (2021): 56-66.
Kovshova, I. O. “Zastosuvannia multyatrybutyvnoi modeli u marketynhovomu menedzhmenti promyslovykh pidpryiemstv“ [Application of Multiattributive Model in Marketing Management of Industrial Enterprises]. Ekonomika. Menedzhment. Biznes, no. 2(16) (2016): 84-90.
Kraus, K., Kraus, N., and Manzhura, O. “Digitalization of Business Processes of Enterprises of the Ecosystem of Industry 4.0: Virtual-Real Aspect of Economic Growth Reserves“. WSEAS Transactions on Business and Economics, art. #57, vol. 18 (2021): 569-580. DOI: 10.37394/23207.2021.18.57
Kraus, K., Kraus, N., and Marchenko, O. “Innovatization of entrepreneurship in virtual reality: digital duplicates, Internet of Things, robotics“. In Proceedings Book in Mechanical Engineering: Advances in Mechanical Engineering (Select Proceedings of ICTEMA 2022), vol. 1, 33-41. Jalpaiguri, India, 2022.
“Tsyfrovi transformatsii v Ukraini: chy vidpovidaiut vitchyzniani instytutsiini umovy zovnishnim vyklykam ta yevropeiskomu poriadku dennomu?“ [Digital Transformations in Ukraine: Do Domestic Institutional Conditions Correspond to External Challenges and the European Agenda?]. Poliskyi fond mizhnarodnykh ta rehionalnykh doslidzhen, 2020. http://eap-csf.org.ua/wp-content/uploads/2021/04/Research_DT_PF_WG2_ua-1.pdf
“Indeks tsyfrovoi transformatsii rehioniv Ukrainy. Pidsumky 2023 roku“ [Index of Digital Transformation of Regions of Ukraine. Results of 2023]. Ministerstvo tsyfrovoi transformatsii Ukrainy. https://thedigital.gov.ua/storage/uploads/files/page/community/reports/Індекс-цифрової-трансформації-регіонів-України-2023.pdf
“Indeks tsyfrovoi transformatsii rehioniv Ukrainy. Pidsumky 2022 roku“ [Index of Digital Transformation of Regions of Ukraine. Results of 2022]. Ministerstvo tsyfrovoi transformatsii Ukrainy. https://drive.google.com/file/d/1a-tOr16Ahzl_BSk1M7bif4y3CRlfmFRC/view?usp=sharing
“Statystychnyi zbirnyk «Diialnist subiektiv velykoho, serednoho, maloho ta mikropidpryiemnytstva» 2022“ [Statistical Collection "Activities of Subjects of Large, Medium, Small and Micro Enterprises" 2022]. Derzhavna statystychna sluzhba Ukrainy. Kyiv, 2023. https://ukrstat.gov.ua/druk/publicat/kat_u/2023/zb/12/Dsvsmm_22.pdf
|