The State and Directions of Development of e-Commerce in Ukraine
Kolupaieva I. V., Bezsonov S.

Kolupaieva, Irina V., and Bezsonov, Stanislav. (2023) “The State and Directions of Development of e-Commerce in Ukraine.” The Problems of Economy 2:74–80.
https://doi.org/10.32983/2222-0712-2023-2-74-80

Section: Economics and national economy management

UDC 658.6

Abstract:
The rapid development of information technology changes the business environment around the world. Ukraine is no exception. The formation of the digital economy has become the basis of a new paradigm for the functioning of business entities. The availability of the Internet and the development of information technology, which are the main accelerators of the development of e-commerce, have contributed to a significant demand for online trade (e-commerce) in Ukraine. Nowadays, the number of companies that are switching to online platforms to sell their products is increasing. In Ukraine, online commerce covers a wide range of goods and services, ranging from food and household appliances to clothing, footwear and electronics. The aim of the study is to analyze e-commerce trends in Ukraine and ways of further development in the context of current challenges. The study defines that online commerce in Ukraine is a promising market with great potential for further growth and development. An analysis of the dynamics of the e-commerce market in Ukraine showed that by 2022 Ukraine demonstrated significant success in the e-commerce market. The largest increase of +48% compared to the previous period was observed in 2020 and was connected with the COVID-19 pandemic, which has become an accelerator of digitalization. In 2021, Ukrainian e-commerce market grew significantly – by 27%, compared to a global growth rate of 15%. Despite the fact that the number of purchased goods and services in Ukraine is gradually growing, these figures are still quite low compared to the average for EU countries. In order to determine the priorities of regulatory policy regarding the Ukrainian e-commerce market, based on the SWOT analysis, opportunities for further development and challenges that need to be addressed have been identified. Only with a balanced regulatory policy regarding the e-commerce market and the effective choice of appropriate regulatory levers can economic growth and the level of welfare of the population, the development of the country as a whole, be ensured.

Keywords: trade, e-commerce, digitalization, e-commerce.

Fig.: 7. Tabl.: 1. Bibl.: 21.

Kolupaieva Irina V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Cybernetics and Management of Economic Security, Kharkіv National University of Radioelectronics (14 Nauky Ave., Kharkіv, 61166, Ukraine)
Email: irina.kolupaieva@nure.ua
Bezsonov Stanislav – Postgraduate Student, Department of Economic Cybernetics and Management of Economic Security, Kharkіv National University of Radioelectronics (14 Nauky Ave., Kharkіv, 61166, Ukraine)
Email: stanislav.bezsonov1@nure.ua

List of references in article

Pilevych, D. S. “Zastosuvannia systemnoho pidkhodu do rozhliadu sutnosti elektronnoi komertsii“ [Applying a Systemic Approach to Consideration of the Essence of E-Commerce]. Biznes Inform, no. 2 (2019): 109-114. DOI: 10.32983/2222-4459-2019-2-109-114
Dubovyk, T. V., and Ortynska, V. V. “Systema sotsialnoi komertsii“ [The Social Commerce System]. Biznes Inform, no. 3 (2017): 325-330.
Verbivska, L. “Kontseptualni zasady obgruntuvannia sutnosti elektronnoho biznesu“ [Conceptual Principles of Substantiation of the Essence of Electronic Business]. Problemy i perspektyvy ekonomiky ta upravlinnia, no. 2 (2021): 57-64. DOI: 10.25140/2411-5215-2021-2(26)-57-64
Dubyna, M., and Sheremet, O. “Rozvytok e-banking: svitovyi ta vitchyznianyi dosvid“ [Development of E-banking: Global and Domestic Experience]. Problemy i perspektyvy ekonomiky ta upravlinnia, no. 2 (2019): 154-162. DOI: 10.25140/2411-5215-2019-2(18)-154-162
Stoika, V. S., and Palosh, M. I. “Rozvytok finansovykh posluh v systemi elektronnoho biznesu“ [Development of Financial Services in the Electronic Business System]. Visnyk Cherkaskoho universytetu. Seriia «Ekonomichni nauky», no. 12 (2015): 128-132.
Strakharchuk, V., and Strakharchuk, A. “Kontseptualni zasady elektronnoho bankivskoho biznesu“ [Conceptual Principles of Electronic Banking Business]. Molod i rynok, no. 4 (2012): 59-64.
Marusei, T. V. “Osnovni tendentsii rozvytku rynku elektronnoi komertsii v Ukraini“ [The Main Trends in the Development of the E-commerce Market in Ukraine]. Ekonomika i suspilstvo. 2018. https://economyandsociety.in.ua/journals/14_ukr/144.pdf
Kysliuk, L. V. “Analiz elektronnoi ahrotorhivli v Ukraini“ [Analysis of Electronic Agricultural Trade in Ukraine]. Molodyi vchenyi. Seriia «Ekonomichni nauky», no. 11(38) (2016): 606-610.
Malovychko, S. V. “Analiz suchasnykh tendentsii ta dynamiky rozvytku elektronnoi torhivli na pidpryiemstvakh Ukrainy“ [The Analysis of the Current Trends and Dynamics in the Development of E-Commerce at Enterprises of Ukraine]. Problemy ekonomiky, no. 2 (2015): 71-77.
Zhehus, O. V., Afanasieva, O. P., and Partsyrna, T. M. “Osoblyvosti rozvytku rozdribnoi torhivli Ukrainy v umovakh didzhytalizatsii“ [Peculiarities of the Development of Retail Trade in Ukraine in Conditions of Digitalization]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh, no. 1(27) (2018): 209-220.
“Elektronna torhivlia. Ukrainska ta svitova praktyka pravovoho rehuliuvannia“ [Electronic Trade. Ukrainian and Global Practice of Legal Regulation]. https://uz.ligazakon.ua/magazine_article/EA016163
“eCommerce-Ukraine“. https://www.statista.com/outlook/dmo/ecommerce/ukraine
“Velyke doslidzhennia rynku e-commerce v Ukraini“ [A Large Study of the E-commerce Market in Ukraine]. https://ain.ua/ru/2021/07/04/bolshoe-issledovanie-rynka-e-commerce-v-ukraine/
“Households - level of internet access“. https://ec.europa.eu/eurostat/databrowser/view/ISOC_CI_IN_H/default/table?lang=en&category=isoc.isoc_i.isoc_ici
“European e-commerce report 2022“. https://ecommerce-europe.eu/wp-content/uploads/2022/06/CMI2022_FullVersion_LIGHT_v2.pdf
“Doslidzhennia newage. 2022: digital-rynok Ukrainy“ [Newage Research. 2022: Digital Market of Ukraine]. https://newage.agency/uk/blog-uk/doslidzhennya-newage-2022-digital-rinok-ukraini
“70 % of homes in the EU have high-speed internet - but a digital divide persists“. https://www.weforum.org/agenda/2022/09/eu-high-speed-internet-digital-divide
“Ecommerce in Ukraine“. https://ecommercenews.eu/ecommerce-in-europe/ecommerce-in-ukraine/
“Vplyv viiny na internet-torhivliu: yak zminiuvalysia onlain-prodazhi riteileriv protiahom I pivrichchia 2022 roku“ [The Impact of the War on Online Trade: How Online Sales of Retailers Changed during the First Half of 2022]. https://rau.ua/ru/news/onlajn-prodazhi-2022-goda/
“OON: kilkist ukrainskykh bizhentsiv, shcho prybuly do Yevropy, nablyzhaietsia do 8 mln“ [UN: The Number of Ukrainian Refugees Who Have Arrived in Europe is Approaching 8 Million]. https://www.kommersant.ru/doc/5758124
“Demohrafichna ta sotsialna statystyka / Naselennia ta mihratsiia“ [Demographic and Social Statistics / Population and Migration]. Derzhavna sluzhba statystyky Ukrainy. https://ukrstat.gov.ua/