Project Management in a Global Context: The Cultural Aspects and Adaptation
Kalinichenko O. O., Mosiichuk I. V., Poyta I. O.

Kalinichenko, Olena O., Mosiichuk, Iryna V., and Poyta, Iryna O. (2023) “Project Management in a Global Context: The Cultural Aspects and Adaptation.” The Problems of Economy 2:24–30.
https://doi.org/10.32983/2222-0712-2023-2-24-30

Section: World economy and international relations

UDC 65.012.4

Abstract:
The article is aimed at considering project management in a global context with a focus on cultural aspects and adaptation, i. e., to emphasize the importance of taking cultural aspects into account when managing projects in a global context. As a result of the study, the latest research and publications on project management in a global context are allocated. The purpose of management and project priorities are defined. The key stages of project management, as well as the main project participants, which can vary depending on its size, complexity and nature, are disclosed. It is substantiated that the successful implementation of the project requires cooperation and interaction of different participants who have their own responsibilities and roles. It is determined that understanding and taking into consideration cultural peculiarities become key factors for the successful implementation of the project in the global environment. The main cultural aspects in project management in a global context are disclosed. As a result of the study, it is proved that some cultures can emphasize individualism and independence, while others can emphasize collectivism and communion. It is found that successful project management requires consideration and adaptation to the diversity of cultures that affect the ways of communication, decision-making, organization of work and interaction with project participants. The article provides key aspects to be taken into account when adapting a project, which will help ensure the successful implementation of the project in a global context, thinking of the specific needs and requirements of the international environment. Prospects for further excursions in the direction of project management in a global context with a focus on cultural aspects and adaptation are important for the further development of this area. One possible direction of research could be to study more deeply the impact of cultural differences on the success of projects in a global context. This may include analyzing the impact of different cultural values, norms and practices on communication, decision-making and cooperation between project participants from different countries.

Keywords: projects, management, project participants, cultural aspects, project adaptation.

Fig.: 1. Tabl.: 1. Bibl.: 8.

Kalinichenko Olena O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management, Marketing and Hotel and Restaurant Business, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: e_kalinichenko@ukr.net
Mosiichuk Iryna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management, Marketing and Hotel and Restaurant Business, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: mosiychuk_i@ukr.net
Poyta Iryna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management, Marketing and Hotel and Restaurant Business, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: irynapoyta@gmail.com

List of references in article

Starchenko, H. V. Proiektno-oriientovane upravlinnia innovatsiinym rozvytkom natsionalnoi ekonomiky: teoriia, metodolohiia ta praktyka [Project-oriented Management of Innovative Development of the National Economy: Theory, Methodology and Practice]. Kyiv: VADEKS, 2019.
Cole, R., and Scotcher, E. Brilliant Agile Project Management: A Practical Guide to Using Agile, Scrum and Kanban. Pearson UK, 2016.
Carstens, D. S., and Richardson, G. L. Project Management Tools and Techniques: A Practical Guide. CRC Press, 2019.
Snyder, D. C. Hybrid Project Management. New Jersey: John Wiley & Sons, 2022.
Kerzner, H. Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects. New Jersey: John Wiley & Sons, 2022.
Project Management Institute: PMBOK® Guide and Standards. https://www.pmi.org/pmbok-guidestandards
“PMI - Pulse of the Profession“. 2020. https://pmiukraine.org/wp-content/uploads/2020/03/Digest-PMI-March2020.pdf
Meyer, E. The Culture Map. Breaking through the Invisible Boundaries of Global Business. New York: Public Affairs, 2014.