Improving Labor Efficiency by Means of Coworking Centers
Yanchenko N. V., Golovko-Marchenko I. S., Tikhomyrova A. O., Yarets M. V.

Yanchenko, Nataliya V. et al. (2020) “Improving Labor Efficiency by Means of Coworking Centers.” The Problems of Economy 2:331–337.
https://doi.org/10.32983/2222-0712-2020-2-331-337

Section: Economics and Enterprise Management

UDC 331.1: 331.48

Abstract:
The aim of the article is to justify and consider the advantages and disadvantages of coworking centers, which contribute to enhancing effectiveness of using working potential in a coworking space. The relevance of the study is explained by the fact that today companies are increasingly using a flexible workplace or expanding the use of this space due to qualitative and quantitative reasons, which are caused by a person’s desire for self-development. At present, the new system of the country’s economy requires development and adoption of certain approaches to organizing the workplace. To achieve the aim set in the article, empirical and theoretical research methods are used. As a result of the study, it is determined that a creative approach to choosing a workplace allows to increase the productivity of an enterprise due to business flexibility, access to innovations, working with like-minded people and creative engagement and to reduce capital costs. Coworking combines the advantages of both working in a home environment and traditional office, and, therefore, working in it provides a positive impact on labor productivity. Having analyzed the collective spaces of the city of Kharkiv, two unique centers can be singled out: “Baobab EcoWorking” and “Shishka”. The coworking centers are functioning based on educational and networking programs, help residents get to know each other, build business ties, increase and develop their potential. The results of the study can be implemented in enterprises and organizations to enhance labor productivity. With their successful implementation, working in a coworking center at the level of a business platform will lead to increasing in the level of the economy as a whole. Thus, in the near future, collective spaces may become a new network format in the service sector.

Keywords: productivity, enterprise staff, coworking, collective space, efficiency.

Fig.: 2. Tabl.: 2. Bibl.: 10.

Yanchenko Nataliya V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61002, Ukraine)
Email: yanchenko300076@gmail.com
Golovko-Marchenko Inna S. – Lecturer, Department of Economics, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61002, Ukraine)
Email: inna_3101@ukr.net
Tikhomyrova Anastasiya O. – Student, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61002, Ukraine)
Email: inastia2618@gmail.com
Yarets Maryna V. – Student, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61002, Ukraine)
Email: Marina_yarets@gmail.com

List of references in article

“Statystyka rozvytku kovorkinhu“ [Coworking Development Statistics]. https://allwork.space/2019/05/coworking-is-the-new-normal-and-these-stats-prove-itt/
Blahoi, V. V., Blaha, V. V., and Tykhomyrova, A. O. “Kovorkinh u konteksti rozvytku biznes-turyzmu“ [Coworking in the Context of Business Tourism Development]. Hlobalni ta natsionalni problemy ekonomiky, no. 16 (2017): 119-121.
“Hnuchki robochi mistsia ta kovorkinh“ [Flexible Jobs and Coworking]. https://U.S.Flexible-Workspace-and-Coworking/Established-Expanding-and-Evolving/
“Kovorkinh - tse mistse dlia vsikh“ [Coworking is a Place for Everyone]. https://lenta.ru/articles/2020/02/18/workki/
Blahoi, V. V., and Tykhomyrova, A. O. “Doslidzhennia napriamkiv pidvyshchennia efektyvnosti vykorystannia liudskoho potentsialu na osnovi vprovadzhennia kolektyvnykh prostoriv“ [Research of Directions of Increase of Efficiency of Use of Human Potential on the Basis of Introduction of Collective Spaces]. Molodyi vchenyi, no. 5.1(57.1) (2018): 116-119.
Jones, D., Sundsted, T., and Bacigalupo, T. I'm Outta Here! How Coworking is Making the Office Obsolete. TX.: Not an MBA Press, 2009.
“Editing Outside the Box: Why, and How, Freelance Editors are in a Prime Position to Thrive in the Digital Publishing Landscape“. National Editors Conference. Perth, 2013.
Spinuzzi, S. “Working Alone Together: Coworking as Emergent Collaborative Activity“. Journal of Business and Technical Communication, vol. 26 (4) (2012): 399-441. DOI: 10.1177/1050651912444070
Gupta, Anil K. The Co-Working Space Concept. Leforestier: CINE Term project Anne, 2009.
“Kovorkinh v Ukraini“ [Coworking in Ukraine]. https://www.coworking.com.ua