Clusters in the Marketing Strategy of Local Self-Government in the Context of Decentralization
Kolomiyets G. M., Melentsova O. V., Huznenkov Y. G., Didorchuk I. L.

Kolomiyets, Ganna M. et al. (2019) “Clusters in the Marketing Strategy of Local Self-Government in the Context of Decentralization.” The Problems of Economy 2:89–95.
https://doi.org/10.32983/2222-0712-2019-2-89-95

Section: Regional economy

UDC 338.22

Abstract:
It is substantiated that the qualitative changes in local government in the process of decentralization are due to the development of marketing strategies based on the cluster approach. Effectiveness of a cluster depends on identifying one of the historically inherited specializations of the region, which correlates with the most modern world trends of economic development, ensuring their organic combination based on the realization of the interest of the local community as a component of the national public interest. Using the example of the Kharkiv region, there considered the leading role of the educational cluster in achieving the sustainability of the region’s socio-economic development, which is provided by the formation and management of demand for services of higher education institutions. The minimum possible demand, which is directly created by Ukrainian and foreign applicants for higher education, is calculated. Obstacles in the functioning of the educational cluster are identified. The financial trap of higher education institutions and the necessary conditions for its overcoming are presented. Risks of development of the educational cluster are determined. The consolidation of the efforts of the educational community, local authorities, and business in the active implementation of the national interests concerning the development of the educational cluster is considered as a means of strengthening its competitive advantages.

Keywords: improvement of local government, marketing strategy, cluster of educational services.

Fig.: 5. Bibl.: 18.

Kolomiyets Ganna M. – Doctor of Sciences (Economics), Professor, Professor, Department of Economic Theory and Economic Methods of Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: gkolomiets@karazin.ua
Melentsova Olga V. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Theory and Economic Methods of Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: omelentsova@karazin.ua
Huznenkov Yurii G. – Senior Lecturer, Department of Economic Cybernetics and Applied Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: huznenkov@karazin.ua
Didorchuk Iryna L. – Senior Lecturer, Department of International Economics and World Economy, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: didorchuk.irina@gmail.com

List of references in article

“Pro mistseve samovriaduvannia v Ukraini“ [On Local Self-Government in Ukraine]. http://kodeksy.com.ua/pro_mistseve_samovryaduvannya_v_ukraini/statja-27.htm
Lelechenko, A. P. et al. Mistseve samovriaduvannia v umovakh detsentralizatsii povnovazhen [Local self-government in conditions of decentralization of powers]. Kyiv: Rada Yevropy, 2017.
Tkachuk, A. F. Vid perspektyvnoho planu do stratehii rozvytku hromady (cherez pryzmu dosvidu obiednanykh terytorialnykh hromad Khmelnychchyny) [From the long-term plan to the community development strategy (through the prism of the experience of the united territorial communities of Khmelnytsky)]. Kyiv: YuSTON, 2018.
Porter, M. Konkurentsiya [Competition]. Moscow: Vilyams, 2000.
The Inclusive Growth and Development Report 2018. http://www3.weforum.org/docs/WEF_Forum_IncGrwth_2018.pdf
Good Country Index. Results. https://officiel-online.com/all-news/the-good-country-index-2018/
“Analiz sotsialno-ekonomichnoho rozvytku rehioniv za 2017 rik za rezultatamy reitynhovoi otsinky“ [Analysis of socio-economic development of regions for 2017 by the results of the rating]. http://www.minregion.gov.ua/napryamki-diyalnosti/regional-dev/derzhavna-rehional-na-polityka/monitorynh/monitorynh-monitorynh/reytingova-otsinka-regioniv/analiz-sotsialno-ekonomichnogo-rozvitku-regioniv-za-2017-rik-za-rezultatami-reytingovoyi-otsinki/
Derzhavna sluzhba statystyky Ukrainy. http://ukrstat.gov.ua
“Statystychnyi zbirnyk «Vyshcha osvita» v Ukraini v 2017 rotsi“ [Statistical collection "Higher Education" in Ukraine in 2017]. http://ukrstat.org/druk/publicat/kat_u/publosvita_u.htm
“Statystychnyi zbirnyk «Zahalnoosvitni ta profesiino-tekhnichni navchalni zaklady Ukrainy. 2017 rik“ [Statistical collection "General educational and vocational schools of Ukraine. 2017 year"]. http://ukrstat.org/druk/publicat/kat_u/publosvita_u.htm
Kolomiyets, G. N., Guznenkov, Y. G., and Didorchuk, I. L. “Cluster of educational services is the priority of sustainable development strategyin the XXI century in the Kharkiv region“. Actual problems of innovation economy development: national and regional aspects, 2012. 221-223.
Lynovytska, O. O. “Ukrainski universytety: na shliakhu do yevropeiskoi intehratsii“ [Ukrainian Universities: On the Way to European Integration]. http://www.euroosvita.net/index.php/?category=1&id=5647
QS World University Rankings 2018 Tables Information (2018). https://www.topuniversities.com/university-rankings/world-university-rankings/2018
Samokhin, I., and Onyshchenko, N. “Rukh abituriientiv mizh oblastiamy Ukrainy“ [The movement of entrants between the regions of Ukraine]. https://cedos.org.ua/uk/articles/mihratsiia-abituriientiv-ukrainy
Ukrainian Admission Center. Cost of living in Ukraine (Sept. 2018). http://ukraine.admission.center/cost-of-living-in-ukraine/
Stadni, Ye. “Rukh abituriientok ta abituriientiv mizh oblastiamy Ukrainy: porivniannia 2017 ta 2018 rokiv“ [The movement of entrants between the regions of Ukraine: comparison of 2017 and 2018]. https://cedos.org.ua/uk/articles/rukh-abituriientok-ta-abituriientiv-mizh-oblastiamy-ukrainy-porivniannia-2017-ta-2018-rokiv
“Vyshcha osvita. Informatsiino-analitychnyi portal pro vyshchu osvitu v Ukraini ta za kordonom (2018). Merezha vyshchykh navchalnykh zakladiv na pochatok 2017-2018 navchalnoho roku“ [Higher Education. Information and Analytical Portal on Higher Education in Ukraine and Abroad (2018). Network of higher educational institutions at the beginning of 2017-2018 school year]. http://vnz.org.ua/statti/10477-merezha-vyschyh-navchalnyh-zakladiv-na-pochatok-2017-2018-navchalnogo-roku
“Upravleniye riskami v interesakh razvitiya“ [Risk management for development]. http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/2013/10/11/000356161_20131011125341/Rendered/PDF/817850WDR0RUSS00Box379841B00PUBLIC0.pdf