Features of the Evolutionary Development of Business Models for International Companies
Kozub V. O., Chernyshova L. A., Plish I. M.

Kozub, Viktoriia O., Chernyshova, Larisa A., and Plish, Iryna M. (2019) “Features of the Evolutionary Development of Business Models for International Companies.” The Problems of Economy 1:12–19.
https://doi.org/10.32983/2222-0712-2019-1-12-19

Section: World economy and international relations

UDC 334.726:005.41

Abstract:
The aim of the article is a theoretical study of the essence, evolution and classification of business models for international companies depending on the business processes used. The concepts “business” and “model” are considered. The scientific provisions regarding the understanding of the essence of “business model” are generalized. A business model is proposed to be viewed as a simplified reflection of the mechanism for conducting a certain economic activity related to the manufacturing of products (selling goods, rendering services, performing works) which are valuable to consumers and ensure profit. The key elements of a business model for an international company are presented. The differences between a company’s business model and its strategy are highlighted. Options for applying business models for international companies in practice are presented. A theoretical study of the evolution of an international company’s business processes is carried out. The existence of several classification approaches to the formation of a business model for an international company based on an analysis of scientific research in the field of business modeling is noted. There proposed a classification of types of business models for international companies based on the following criteria: direction of business development, functional area, degree of openness of the business model. The methodological approaches to building a business model of an international company are systematized. The features, advantages and disadvantages of the production-oriented and client-oriented basic business models are characterized. Moreover, business models for an international company based on the functional area and the scale of funds invested to support it are described. There defined new directions for the formation of business models based on the development of modern information technologies, ensuring the creation of new competitive advantages for international companies in the market. The criteria allowing domestic companies to build an efficient, modern business model are given.

Keywords: business model, business processes, strategy, evolution, classification, international company.

Fig.: 3. Tabl.: 5. Formulae: 1. Bibl.: 12.

Kozub Viktoriia O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkіv, 61166, Ukraine)
Email: kozub.viktoria71@gmail.com
Chernyshova Larisa A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: lach.2803@gmail.com
Plish Iryna M. – Masters Student, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkіv, 61166, Ukraine)
Email: plish.irina@gmail.com

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